AMR in a Nutshell


Alas, although today is Hump Day (yay!), there is no Hump Day Giveaway ย (boo!). We kind of blew our wad this week on the Ragnar Relay Contest with amazing prizes, so head back there to be one of 22 winners who get to join Team Dimity or Team Sarah in early October.

Sarah and I were talking about our mission today, and I thought an easy way to get us started would be to create a word cloud. (And I won't lie: I'm bushed. I'm in the thick of Ironmother training. Had a 4:30 am alarm on Tuesday for a swim/run combo, and another one this morning for an easier 90-minute session on the bike. Have a few more tough days before we head to the east coast, where we'll party in New Canaan, CT and Montclair, NJโ€”RSVP through those links if you can join usโ€”and my training will bake for a bit.)

Our mission statement, version 1.0, was to inspire and encourage you to run like a mother. Then we wrote Train Like a Mother, and changed the name to Another Mother Runner to have an umbrella, so to speak, to huddle under with you badass mother runners. And although we love our phrase, a virtual aid station, which we integrated with the relaunch of AMR, I'm not sure that is exactly a mission statement.

Anyway, here's the cloud. I pretty much love it, although I realize the smaller words are tough to read.

word cloud amr

So the question, so nicely highlighted at the bottom of this cloud, is this: if you were Sarah and me, how would you frame the AMR mission?ย And if you want to delve in further, we welcome your input: What kinds of AMR things do you like most? What would you like to see more of?

Thanks, friends.

20 responses to “AMR in a Nutshell

  1. Love, love, love….please make a shirt out of this once things slow down a bit for you both. I too and months behind and hence the delay in seeing this. I’m working my way through e-mails from Feb. Yikes. I was glad to open this one for sure.

  2. I love reading all the mother runner profiles, and the encouraging and funny little picture posts you email! Also, it’s been helpful to see the awesome products you love as you share them with us, since there are always new, wonderful things being created for runners, for moms and for us mother runners! ๐Ÿ™‚ Thanks!

  3. I don’t use Facebook and don’t understand twitter so I only look at the blog. The podcasts are great. I like hearing about food and nutrition to keep running a part of our lives. I like the stories that help us come up with clever ideas to handle long runs, bathroom emergencies and training plans that might not work out each and every day because our family life gets in the way.

    I also like hearing the stories of other runners who started out as couch potatoes and have gone on to become badass running mamas.

  4. I’m one of those geeky people that loves mission statements, marketing, etc. I’m pretty new to AMR, but to me it’s about camaraderie for those that don’t have it in real life, support, making running fun, pointing us toward resources, etc – all in a way that’s not intimidating to anyone, whether we think we are runners or not.

  5. I run primarily with men so don’t have the opportunity to share some of the “situations” that occur while out on the road. Such as after running my first marathon and discovering the hard way that you shouldn’t wear a thong for that distance. Or getting a chafe right between my boobs because my chest has shrunk so significantly that my bra’s centre seams actually sit right on my chest. Things I can’t share and of which I love this community for – it normalizes all those things! Those poor guys share enough of my bathroom breaks already. I’m training for the Vancouver BMO and would love to see you there.

  6. I love this. I stink at mission statements and stuff like that.

    But there is one really important word that I could *not* find in the cloud (despite enlarging it and putting on stronger readers) that embodies it all to me – SUPPORT. I come here for SUPPORT. I go to the forums for SUPPORT. Without the Tribe, there are days when I’d just go the way of inertia and stay on the couch.

    PS there’s another word that I couldn’t find – “poop” ๐Ÿ™‚

  7. First of all, what I like most is how human you both are. You acknowledge that running, like many other aspects of life, is hard but the pay-off is worth it. In the immortal words of Billy Bragg “you have to take the crunchy with the smooth”.
    The support and tips offered through AMR – books, website, podcast, house party (please cross the border into Canada)- is pretty amazing. Knuckle lights? Who knew? New songs for my playlist? Technical question? All there, even the odd recipe which isn’t some gross carob date chia energy square.
    I’m never going to run a marathon, I don’t get the dressing like a princess while I run, you talk in miles, and I speak kilometre so I’ll never figure out my race pace, but I still feel like I fit into the BAMR tribe.
    And I second the word cloud t-shirt request.

  8. I think a variation on your book subtitles says it all:

    “Helping You to Get Moving [or Get Running or Keep Moving] Without Losing Your Family, Job, or Sanity”

    To me it says balance, down to earth, practical, guilt free. I had heard about your books from mother friends but didn’t think they were for me since I don’t have children. Once I read the full titles, I realized your books are probably exactly what I need–and they are. You do a good job of being very inclusive, which I appreciate.

    Love you guys!

  9. Another Mother Runner: We strive to inspire mothers to see their personal, emotional, and physical potential through running. We will do this by connecting mothers using podcasts, the AMR website, Facebook, Twitter, and in-person appearances.

  10. A few years ago I was at a leadership training and had to write a personal mission statement. Always having loved creative writing, I did it an strange manner, compared to everyone else.


    Sort of like a word cloud but not really. These are the three things that run my life, run me. Now, you can see why RLAM and TLAM fit right into what I am. While I love running and adore racing, it is not at the top of the list. So much comes before it.

    I love everything about AMR and recommend both the training plans, the web site, the podcasts, the books – all of it – to friends both mothers and not.

  11. What I like best about what you do is that you are practical and down-to-earth. You tackle any topic, just like my friends and I do on runs (I wouldn’t talk to my non-running friends about whether or not I pooped this morning!). I like that you recognize how hard it is to juggle being a wife and mom, having a career, and then trying to work fitness into that schedule. As my children are mostly grown (my girls are 24, 21, and 16), I would love to see this phase of life addressed occasionally; jogging strollers and sippy cups are no longer part of my life unless my grandson happens to be visiting. As far as your mission statement, I believe you encourage women of all ages, shapes and sizes to take time for themselves – guilt-free – and to run for their health and for the sheer joy of running. Running can be life-changing – it was for me!

  12. To me, the mission is that anyone can be a runner. I’ve never felt like your site, book or FB page are about women comparing paces and trying to see who’s fastest–instead, it’s become a really great community to build each other up, help new runners love the sport and encourage veteran runners who may need it. I love that.
    I would like to see training plans for distances that you don’t have that are common in the racing world. Maybe a 10 mile own it plan?

  13. I love everything about AMR. The podcasts, the FB page, the books, the forums… One of my favorites is the training plans, and I’d love to see more of those, like plans for various weekly mileage amounts, i.e. “how to run your best race on 25 miles per week” or something like that.

    As far as the mission, I think AMR gives guidance, support, and community to women runners, whether they’re mothers or not.

  14. I love hearing, on your podcasts, all the details. The details of pacing, of injuries, of food, of peeing, and what to wear. It’s the details that makes it all feel so personal and relevant. Thank you for the inspiration! Please keep it coming! In fact, I just purchased TLAM and will be using your plan to Own two halves this spring. ๐Ÿ™‚

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