One of our newest partners is JustGoGirl, which makes discreet pads to combat "athletic leakage," a term the company founder fit-mama Brooke Solis, has wisely trademarked. We suspect you have as many questions about the company and product as we did, so we went straight to the source--mother of five Brooke Solis.
AMR: JustGoGirl: What’s up with the name? Does the name imply, “Just go exercise already, woman!” or… “go ahead and pee your pants—we got this!” Or both—or neither?
Brooke: The name is a double entendre – just go get your workout done, whether it’s a run or a group fitness class, CrossFit, tennis, aerobics, dance or any other high-impact activity you love and when you do, just go ahead and pee because we will have you covered.
AMR: Talk us through the creation of these pads.
Brooke: I designed the pad originally because I needed it. I was a long-time runner and group fitness fan who was sidelined by the birth of my children. After years of low-impact activities, a friend invited me to take a conditioning class with her, and I came prepared with a traditional incontinence pad. I loved the class but hated the bulky pad I was sure could be seen by every person behind me in class. I knew I needed a pad but I didn’t need it to be the size of a submarine sandwich. I started designing it by cutting pads in half and taping them together into the shape of what worked for me. I took that design to a friend who is an engineer, and she created the CAD [computer-aided design] drawing of the pad. We went through several designs before landing on the final, which is the pad we launched in January.
AMR: Marketing pee-pads isn’t as easy as, say, promoting a new breakfast cereal, car, or even a line of diapers. What’s your approach?
Brooke: No, it isn’t but in some ways that’s what I love most about our company. We aren’t promoting a product as much as we are starting a conversation about an issue that affects millions of women. When we talk about this issue, we refer to it as 'athletic leaks,' rather than incontinence because clearly, incontinence is a stigmatized word but more importantly, this is an issue that affects us when we are running or doing jumping jacks or jumping rope. We are starting a conversation among a group of active women who we want to know are in good company because this issue is so common. Yes, we are selling our product, but more importantly we are creating a community of women who inspire each other to do more. [Right there with you, sister!]
AMR: When we showcase JustGoGirl pads at our Mother Runner parties, we hold them up and tell women, 'the wider end goes in front.' What other tips to you share with first-time wearers?
Brooke: Wear them with anything, thong underwear, just your workout pants. The adhesive on the back of the pad was also designed with athletes in mind so the pad will stay put, do its job, and won’t cause chafing even under the toughest workout conditions.
AMR: What’s a standout testimonial you’ve heard or read from a customer?
Brooke: We recently got some online gratitude from a woman who had just run her first half-marathon. She was so relieved by, "the security" a JustGoGirl pad gave her during the race, explaining it was, "a distinct improvement over similar feminine products you would find at the drugstore or grocery, based on the unique shape and 'holding capacity.'" She told us she's now training for half #2, and "JustGoGirl will be right there with" her.
Thanks for the straight talk, Brooke! For this week's giveaway, two winners will each receive six months of Dedicated subscription, which means every month 20 JustGoGirl pads will arrive on their doorstep, ready to be rocked on that month's runs, on the tennis court, or in CrossFit classes. We realize this prize package isn't for every mother runner, but those of you who experience athletic leakage, this prize will be a game-changer.
To enter, tell us how you've been dealing with leakage so far. Sanity pads? Black bottoms? Running less frequently than you'd like? As Brooke points out, this topic isn't discussed very widely, which is why we think these conversations need to happen. In the Comments section below this post on our website, please share how you've dealt with leakage while exercising for your chance to win 6 months of 20-pad Dedicated subscription from JustGoGirl.
[Some fine print for this fine prize.] This sweepstakes is open to those over 18 and residents of United States and Canada. It begins on 7/30/14 and ends on 8/5/14; the winners will be announced on 8/9/14. One entry per person. The value of each prize is approximately $84. The number of eligible entries received determines the odds of winning. Void where prohibited by law.