• When we debuted the phrase, "badass mother runner" more than a decade (!!) ago on a top, we had to be a bit coy about saying the first word. Now, "badass" is the hero of this gorgeous lifestyle tee! Loud + proud, ladies, loud + proud. We are pleased to offer this tee in sizes XS-3XL. Size Chart
  • BADASS: a powerful word to describe a powerful woman, especially a mother runner! This go-with-everything black visor has you coming and going: The front reads "BADASS mother runner," while the stretchy back elastic merely proclaims "BADASS" It's designed exclusively by our pals at BoCo Gear.
  • These rainbow-hued sunglasses contain a secret: Across the top of the frame it reads, "badass mother runner." These Tifosi-brand sunglasses were made exclusively for us, inspired by the words + colors of this popular tee. The versatile style is called Swank, and the light frame is designed for a no-slip fit and is equipped with shatterproof, scratch-resistant lenses. The frames are lavender and fade to blue, red, and orange on the stems. The lenses are Smoke Tint with Bright Blue Mirror.
  • This high-quality vinyl sticker sticker tells everyone, in a subtle way, that you're a badass mother runner. And, when your resolve or motivation is flagging, it'll remind YOU that you are a BAMR! Vibrant colors. Measures 4" x 1.93"
  • PROGRAM DATES: Rolling admission. Your program begins the Monday after you register. BEST FOR: Women interested learning how to get more comfortable +  knowledgeable about cycling. PREREQS: You do need to know how to ride a bike, but you don’t need to be able to ride it far. NUMBER OF WEEKS: 8 Riding a bike is fairly simple, but cycling—riding a bike for a workout—can be a little more complex. Not only do you need to be able to handle your bike capably and use your gears smoothly, you also need to navigate traffic, climb efficiently, descend safely, and give enough effort so you feel like you've had a good workout. (And don't even get us started on changing a flat tire...) If you're interested in becoming a more capable cyclist and/or want to integrate cycling into your running routine, Become a Cyclist is the perfect program for you. Coaches Jennifer Harrison and Elizabeth Waterstraat will be virtually hanging out in the back pocket of your cycling jersey, teaching you all the best tips + tricks they know as well as answering any questions along the way. In addition, your teammates—like-minded women also getting their cycling legs underneath them—will be doing the exact same workouts as as you. In other words, you may be riding solo, but you're far from alone.
  • PROGRAM DATES: Rolling admission; the program starts the Monday after you register. BEST FOR: Runners looking to expand their training to the trails! PREREQS: You need to be a regular runner—at least 30-40 minutes, 3-4 times a week for at least six weeks–with no current injuries. The first week of training features a 50-minute run, as well as some hill repeats and a trail run. NUMBER OF WEEKS: 8

    When you’re running on dirt through trees, not on pavement through suburbia, your spirit has the opportunity to truly soar. With cars, buildings, and other distractions to a minimum, you breath in the fresh air, flow through nature, and connect with your surroundings—and yourself—on a more fundamental level.

    That said, running on trails can be intimidating, especially if you’ve never done it before. Taking your miles off-road means adjusting your effort and paces; getting your body and running form ready for uneven, sometimes jarring terrain; acquiring the correct gear for more advanced trails; and having the basic skills to feel strong so you can run with confidence on all trails.
  • BEST FOR: Anybody who wants to run the 8K, Half Marathon or Marathon in Richmond, Virginia on November 16, 2024, as part of a team. "Better Together is the only way I want to do races now," proclaimed participant Sarah J. after her 2023 Better Together marathon finish line, and we couldn't agree more. Better Together combines everything that makes Another Mother Runner great: the power of community, a place to show up exactly how—and who—you are, proven training programs, and a collective finish line to celebrate. Whether you want to bring a friend and run the 8K side-by-side, aim for a PR in the half marathon, or take on your very first 26.2, Better Together turns your training cycle and race day into a team effort. As you train for the distance of your choice, you'll have training buddies (either virtual or IRL), regular team meetings to check-in with your coaches and teammates, and the feeling that you're part of something bigger than the splits on your GPS. Then, we'll gather for a celebratory race experience in Richmond, which proclaims itself America's Friendliest Marathon (and half marathon and 8K) for Better Together. Coincidence? We think not. TRAINING DETAILS 8K: 12-week program; training begins August 26, 2024 Half Marathon: 15-week programs; training begins August 5, 2024 Marathon: 18-week programs; training begins July 15, 2024 RACE DETAILS: Richmond Marathon, Half Marathon and 8K, November 16, 2024 Register for your race distance, and you'll receive an email with more details and next steps.
  • Rain or shine, this hat is destined to be your go-to running hat! The three cool-tone stripes on the black front match the repeat "BAMR" (stands for Badass Mother Runner) lettering all over the back. It sports a sewn-on AMR logo badge on front, too. This BoCo Gear running hat is lightweight and wicks sweat like a champ. The perfect "portable porch," it brightens up rainy runs and shields your eyes on sunny days.
  • Sale!

    Blue Shoes Running Trucker Hat

    Original price was: $30.00.Current price is: $18.00.
    This hat is emblazoned with a large, embroidered version our shoes logo. The hat is a herringbone pattern of a lighter and a darker royal blue. Wear this hat running or wear it running errands: A running trucker has all the style and sass of a trucker, yet all the athletic practicality of a running hat.
  • BEST FOR: If you’ve had a situation, goal, or issue swirling around in your brain for a few months, taking an hour to talk through it is a great way to clear up the clouds and gain perspective.

    Maybe you’re a newer runner, and want to plot out your upcoming year of races with an experienced coach.

    Maybe you’ve had a disappointing race, and you need to talk through it—and get psyched for another training cycle. Maybe you’ve had a string of injuries, and are finally ready for an in-depth conversation about how to break the cycle. Maybe you’ve got your eye on a Boston-qualifying time, and need to know how to nab that sucker. Maybe you’re thinking of transitioning from runner to triathlete—or vice versa—and want help and want help laying out the steps (and strokes!) you’ll take. If you’re in one of these—or countless other what-do-I-do now—scenarios, a Coaching Consult is the perfect next step for you.
  • Sale!

    Cyclist Tee

    Original price was: $30.00.Current price is: $18.00.
    Cyclist: Need we say more? A bright purple statement on a soft heathered gray tee is the perfect way to tell everyone that being a BAMR is more than just running. This cozy shirt is offered in sizes XS-4XL. Size chart
  • BEST FOR: Runners who want to complete multiple events in one weekend. PREREQS: You’ve been running at least 30–45 minutes 3–4 days of the week for at least 8 weeks. You’re injury-free. You don’t need previous experience running by heart rate, but it is helpful if you have run a half-marathon at some point. NUMBER OF WEEKS: 24 TRAINING BEGINS: July 29, 2024

    Disney Races are truly magical events. After all, where else can you start under fireworks, kiss Prince Charming, joke around with Donald and Daisy, and Let It Go with Elsa, then cross a finish line and receive some serious bling?

    However, two to four finish lines over as many days will not be magical if you are not properly prepared. If you’re slogging through the miles and barely able to muster a smile—let alone a bicep curl—for a shot with Wreck-It-Ralph, your Dopey or Goofy extravaganza will be memorable. Just not for the right reasons. With this 24-week, hands-on program starting on July 29, 2024, we’ve got your back and are laying a white-glove-clad, oversize hand firmly on it. The training plan we’ve created emphasizes both muscular and cardiovascular endurance and time on your feet: keys you’ll need to run every mile with a smile. But it's not all about the running. We'll be sure you're fueling properly for all your long runs. We’ll make sure your hips and glutes, typically the weak spots for most runners, are rock solid. We’ll have some fun too, brainstorming costume ideas and ideas. We'll entertain and educate you with podcasts and newsletters, and, of course, hit race strategies so that you not only enjoy your Dopey or Goofy Challenge, you’ll nearly fly during each mile. The end result? You feel primed and totally ready to run either challenge: The Dopey: 5K, then a 10K, then a half-marathon, then a marathon or the Goofy: a half-marathon then a marathon—no pixie dust required. Save
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